AI Transparency & Creative Ethics
AI Transparency & Creative Ethics
We believe AI is a creative tool—not a replacement for people.
Some artwork, product mockups, lifestyle imagery, and marketing visuals on this website are created or enhanced using artificial intelligence in combination with human creative direction, editing, and quality review.
When real people are depicted:
- Images are created only with the knowledge and permission of the individuals involved, or use licensed models.
- We do not create unauthorized likenesses of private individuals.
- We strive to accurately represent our products and clearly distinguish illustrative imagery from product photography when appropriate.
Our commitment:
- Human oversight on every design
- Respect for intellectual property
- Respect for privacy and consent
- Honest representation of our products
- Continuous review of evolving AI best practices
Technology changes quickly, but our commitment to ethical creative practices does not.